A true visionary with a passion for creating arresting visuals and unique style, Antoinette Beenders oversees the visual direction of the Aveda brand in her role as Avedaís Global Creative Director. Drawing on her extensive experience as an award-winning, world-renowned hair stylist and 2004 British Hairdresser of the Year, Antoinette works closely with the worldís top photographers, models, and creative talent to develop dynamic concepts and striking images which combine a high-fashion sensibility with an environmental conscience.

A native of the Netherlands, Antoinette joined Aveda in 1997 as a global guest artist and the Creative Director for the Urban Retreat - Harvey Nichols Aveda Concept Salon in London. She was named International Creative Director for Aveda in 1999 and Global Style Director in 2001. Since then, she has represented the company across the world, including Australia, Denmark, Germany, Japan, Hong Kong, Ireland, the Netherlands, Norway, Sweden, Taiwan, the United Kingdom and the United States as part of her mandate to generate awareness and create excitement for the Aveda brand and its mission.

Antoinette's celebrity clients have included Catherine Zeta-Jones, Kate Winslet, Elle MacPherson, Liv Tyler, Sarah Brightman, Sophie Dahl, Sadie Frost, and Veronica Webb. She has been featured on TV programs such as the BBC Style Challenge and the Clothes Show, and she created the hair for Burn the Floor, an international dance show designed by Mamma Mia producer Anthony Van Laast. Her magazine editorial work includes credits for Vogue and Glamour, among many others, and she was named one of London's 13 top hair gurus by the London Evening Standard. She has worked on fashion shows for Prada, Miu Miu, Dolce and Gabbana, Hussein Chalayan, and Clements Ribeiro among others. Currently, Antoinette splits her time between New York and London while still finding time to maintain her London Salon clientele.

Awards
2006 – Nominated for British Hairdresser of the Year
2005 – Nominated for British Hairdresser of the Year
2004 – British Hairdresser of the Year
2003 – Nominated for British Hairdresser of the Year
2003 – Winner, Fellowship for British Hairdressing, Hairdresser of the Year
2002 – Nominated for British Hairdresser of the Year
2001 – Nominated for British Hairdresser of the Year
1999 – Winner, Fellowship for British Hairdressing, Hairdresser of the Year
1999 – Nominated for British Hairdresser of the Year
1998 – IBS Award ñ Most Newsworthy Female Hair Designer Worldwide
1998 – Master of the Arts Award from Horst Rechelbacher, Founder of Aveda
1997 – London Hairdresser of the Year
1996 – London Hairdresser of the Year
1995 – Fellow with Honours, Fellowship of British Hairdressing