Patty Schmucker, "FACILITATING THE IMPERATIVE DIALOGUE AMONG REGULATORY, SAFETY & BRAND PACKAGING & LABELLING PROFESSIONALS"

They say Men are from Mars and Women from Venus. Have you wondered if members of product development teams come from remote parts of the universe? Retailers consider packaging first. Once a product is on the shelf, it has 2-3 seconds to communicate to the consumer. If the product is picked up, there is 85% chance of a sale.

Consumers are more savvy of claims and demand results. Developing products with aesthetic appearance, while providing the right amount and type of information to motivate buying is the goal of every member of team. We will explore the motivation of each team member, and combine this knowledge with awareness of the consumer’s needs and wants. When we develop a common motivation, we lay the foundation for communication among all species.